It’s the time of year to buy presents, or take advantage of holiday bargains being touted online or at local stores. Are you looking for the latest electronic gadget? Is it the right time to get that heavy-duty snow blower?
When planning to make a big purchase, what key factors influence your selection process? Do you go to the store and pick based on the best sale? Do you read through customer reviews on the retailer websites and pick the item with the highest number of stars? Or do you stick with brand loyalty, and only review items with a certain label?