All of us in this age of media have watched dozens of trailers—those thrilling and attention-catching filmed excerpts used to advertise and promote movies and television programs.
A recent marketing phenomenon is the book trailer. A broad variety of little videos out there celebrate individual books. Publishers, authors, teachers and plain old enthusiastic readers have embraced this strategy of creating visual book ads. Seems nonsensical, doesn’t it? Using moving images to promote reading? Yet, in a similar way, music videos promote sound recordings.